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Propel every deal forward.

Your conversations, pipeline and next move. One CRM, with AI that works alongside you.

Start your 30-day free trialBook a demo

Every Growth feature for your whole team · No card needed

Product preview · illustrative data
  • 30 daysfree, with every Growth feature and no card
  • €25per user / month to start, billed annually
  • 1 clickto undo a whole import from your old CRM
  • 6languages, in the app and on this site

See how Propel moves a deal.

Four parts of the workflow, up close: the AI layer, the shared inbox, self-managing pipelines and compliant outreach. All on your own data, all in one place.

One inbox, every channel of the deal.

Native Gmail sync: read, send and reply beside the record

Explore capabilities

Gmail threads, scheduled and sequenced sends, all attached to the record. Turn on tracking for a send and its opens and clicks come back, so you know where that conversation stands. Calendar invites with Meet links are created from the Calendar screen.

  • Native Gmail sync: read, send and reply beside the record
  • Schedule sends and enroll contacts in multi-step sequences
  • Opt-in open and click tracking on the messages you choose
  • Google Calendar invites with Meet links, from the calendar
Sarah Chen · Northwind
Re: Proposal, can we talk pricing?
Opened 3×Link clickedSequence · step 2 of 4
Scheduled send · Thu 9:00
Discovery call · Meet link

Pipelines that manage themselves.

Deal-health scoring with idle and rotting detection

Explore capabilities

Work deals across Kanban, List, Calendar and Timeline. Propel scores deal health, flags idle and rotting deals, and runs no-code automations (when this happens, do that) so nothing quietly slips.

  • Deal-health scoring with idle and rotting detection
  • When → then automations that fire without an open tab
  • Multi-step sequences drip your follow-ups automatically
  • Weighted forecast across multiple pipelines
Pipeline options

Drag deals across stages, group into swimlanes, set WIP limits and label what matters. A recipe center with a when → then builder and template library. Lead scoring, web-to-lead forms and booking links included.

Qualified
Acme€62K
On track
Lumen€21K
Proposal
Northwind€48K
Rotting
Orbital€34K
Idle 6d
Won
Meridian€77K
When stage changesThen task + alert

AI that works your pipeline.

Searches your contacts and deals to answer in plain language

Explore capabilities

A tool-using agent reads your deals and contacts over a permission-scoped view and proposes the next best move. Point it at a live email thread and it drafts what the thread means for the deal: a stage move, a close date, follow-up tasks. Every change it makes is recorded, and any of them can be undone in one click.

  • Searches your contacts and deals to answer in plain language
  • Turns an email thread into a proposed stage move and tasks
  • Every change is recorded and can be undone in one click
  • Fast hosted models by default, or bring your own provider key
AI controls

Every role can use the assistant, and an owner can connect the org to its own AI provider and model per level of work. The org-wide policy (kill switch, token cap, shared instructions) is available too.

Propel AI
From your latest thread with Sarah Chen
Suggested update
StageProposal → Negotiation
Close dateMar 30
Follow-upSend pricing recap
ApproveEdit

Outreach done right.

Section builder: heading, text, image and button blocks

Explore capabilities

Build a newsletter in a block editor and send to a marketing-opted-in audience. Suppression, one-click unsubscribe and a daily cap are enforced on every send, and per-campaign opens and clicks come straight back.

  • Section builder: heading, text, image and button blocks
  • Sends only to opted-in contacts, with suppression enforced
  • One-click unsubscribe (RFC 8058) and a per-org daily cap
  • Per-campaign delivery, open and click metrics
Opted-in audienceUnsubscribe + cap
Heading
Book a call
1,240
Sent
38%
Opens
6.1%
Clicks

For the work around the deal.

Forms, bookings, quotes and support extend the workflow. Compare plan availability and limits below.

  • Dynamic segments

    Audiences defined by rules and evaluated live, so people join and leave as their data changes.

  • Booking pages

    Share your availability and let a prospect pick a slot; the meeting lands on the record.

  • Web forms

    Capture leads straight from your site, with marketing consent recorded at the source.

  • Quotes & products

    A priced catalogue, quotes built from it, and a PDF you can send without leaving the deal.

  • Goals & forecast

    Targets per rep and a weighted forecast that reads from the pipeline, not a spreadsheet.

  • Support tickets

    Post-sale questions tracked against the same company, so nothing lives in a separate tool.

  • Teams & territories

    Reps grouped into teams, each with a manager and the countries it covers; new leads from your forms go to the next rep in turn.

  • Saved reports

    Group deals, contacts, companies or leads by any field, chart the result and share it with your team.

  • Discount approvals

    Set a discount limit; a quote above it waits for a manager’s approval before it can go out.

Switch CRMs without starting over.

Export from HubSpot, Pipedrive, Salesforce or Zoho and drop every file at once. Propel works out what each file holds and brings it across in the right order. Coming from Pipedrive or HubSpot? Connect it with an API token and skip the export.

  1. Export what you have

    Contacts, companies, deals, leads, products and the history of calls, emails and notes, as CSV or Excel. Starting from a spreadsheet instead? Download a template in your language.

  2. Drop every file at once

    Each file is recognised and its columns matched. Contacts land on their companies, deals on both, and history on the record it belongs to.

  3. Check, then import

    See what will be created, what already exists and what needs fixing before anything is written. Changed your mind? One click undoes the import, leaving alone anything your team has edited since.

Brings data from
  • HubSpot
  • Pipedrive
  • Salesforce
  • Zoho
  • CSV
  • Excel
Import preview · illustrative data

Plug Propel into your stack.

Gmail and Google Calendar, Slack, Teams and Zoom, WhatsApp, Aircall and Ringover calls, Yousign signatures, Holded, Stripe, signed webhooks and a scoped public API. Each connects in a few clicks.

Public API

On for every organization. Create an API key and it works. Ten REST resources, scoped API keys, bulk writes and cursor pagination, plus signed outbound webhooks with a per-attempt delivery log.

Propel25 integrations
  • Gmail
  • Google Calendar
  • Google Contacts
  • Zoom
  • Microsoft Teams
  • Slack
  • Discord
  • Telegram
  • Aircall
  • Ringover
  • WhatsApp
  • Mailchimp
  • Klaviyo
  • Calendly
  • HubSpot
  • Stripe
  • Yousign
  • Holded
  • Odoo
  • SAP Business One
  • Zapier
  • Make
  • n8n
  • Pipedream
  • Webhooks

Built to be trusted.

Security and compliance are part of the architecture, not bolted on afterwards. Here is what stands guard over your team’s data.

Row-level security

Every tenant table is walled off in Postgres with row-level security. Tenancy rides on signed JWT claims and is enforced in the database, never only in the UI.

GDPR built in

Organization-wide data export, per-subject DSAR export, and right-to-erasure (anonymize plus a permanent ban), with an EU-first posture.

Email compliance

One-click unsubscribe (RFC 8058), a suppression list, bounce and complaint handling, and a per-organization daily cap on every marketing send.

Your work, connected

Contacts, conversations and deals share one workspace, with access based on each person’s role.

Roles & audit log

Five roles with editable permission profiles, MFA, and a record of who changed what.

Your data, your control

Contacts, companies, leads and deals export to CSV from their own screens, and an owner can delete the organization and everything in it from Settings, without asking us.

A plan for every team.

EUR, excluding taxes. Planned launch pricing. Assisted contracting and activation by agreement.

Start

Organize relationships and opportunities.

€25

per user / month

1–5 people on your team

Minimum billed users: 1

  • CRM, Gmail, Calendar and access roles
  • 5,000 · Contacts per organization
  • 3 · Pipelines per organization
  • 100 · AI queries per user / month
  • AI usage controls
€125Team total / monthAnnual payment: €1,500
Start your 30-day free trial

Growth

Coordinate your team’s follow-up.

€45

per user / month

2–25 people on your team

Minimum billed users: 2

  • CRM, Gmail, Calendar and access roles
  • 25,000 · Contacts per organization
  • 10 · Pipelines per organization
  • 300 · AI queries per user / month
  • Email sequences
  • Own sending domain for email and campaigns
€225Team total / monthAnnual payment: €2,700
Start your 30-day free trial

Scale

Manage higher volumes and control AI usage.

€79

per user / month

5–100 people on your team

Minimum billed users: 5

  • CRM, Gmail, Calendar and access roles
  • 100,000 · Contacts per organization
  • 30 · Pipelines per organization
  • 600 · AI queries per user / month
  • Email sequences
  • Own sending domain for email and campaigns
€395Team total / monthAnnual payment: €4,740
Start your 30-day free trial
Compare what each plan includes
Compare what each plan includesStartGrowthScale
Contacts per organization5,00025,000100,000
Deals per organization1,00010,00050,000
Pipelines per organization31030
AI queries per user / month100300600
Email sequencesNot includedIncludedIncluded
AutomationsNot includedIncludedIncluded
Own sending domain for email and campaignsNot includedIncludedIncluded
API and webhooksIncludedIncludedIncluded
AI usage controlsIncludedIncludedIncluded

Every plan starts with a free 30-day trial of every Growth feature, for unlimited users and with no card. When it ends, the workspace is locked until billing is activated; your data is kept and can be exported. A workspace that never activates billing is deleted 90 days after the trial ends, after two email warnings.

AI queries are pooled across billed users and reset monthly, including with annual payment. No automatic overage charges; additional capacity by agreement. Email provider sending limits still apply.

Custom

More than 100 people or specific requirements? Let’s agree capacity, implementation and scope.

Discuss your subscription

Questions, answered.

What teams ask before they move their pipeline.

Do I need a card to try Propel?

No. Every workspace starts with 30 days of every Growth feature for as many users as you invite, without a card.

What happens after the 30 days?

When the 30 days are up, the workspace is locked until you activate billing. Your data is kept and can be exported. A workspace that never activates billing is deleted 90 days after its trial ends, after two email warnings.

Can I bring my data from another CRM?

Yes. Export from HubSpot, Pipedrive, Salesforce, Zoho or any spreadsheet and drop the files into the importer. You check everything before it is imported, and you can undo the import in one click.

Which email does Propel work with?

Connect Gmail to sync conversations and send from your own address, or send through your own mail server over SMTP. On Growth and Scale, campaigns can also go out from your own verified domain.

How does the AI work, and what does it cost?

The assistant searches your records, drafts replies and suggests the next step; every change it makes is recorded and can be undone in one click. Each plan includes monthly AI queries per user, shared by the team, and you can bring your own provider key.

Which languages does Propel speak?

English, Spanish, Portuguese, German, French and Italian, in the app and on this site. Each person picks their own.

Where is my data, and can I take it with me?

Customer data is hosted in the European Union, and each workspace is isolated at the database level. Contacts, companies, leads and deals export to CSV, and an owner can delete the workspace and everything in it from Settings.

Your next big account is already in your pipeline.

Propel surfaces it, and tells you exactly what to do next.

Every Growth feature for your whole team · No card needed